Over time, we can adjust your marketing budget plan or create a new plan to switch gears. We’ll create a custom price quote, depending on your stage of growth, the nature of your market, as well as your short-term and long-term goals. Later on, when your practice is more established and you have loyal patients to sport your logo, this would be a good time to invest in some nice brand awareness swag. With more than 20 years of orthodontic industry experience, we can also give you a few tips on where to allocate your marketing budget to get the biggest bang for your buck.įor example, if you’re just starting out with a limited budget, it may be best to prioritize a targeted digital campaign, instead of investing in top-of-the-line t-shirts and branded tumblers to boost your patient swag. We create custom price quotes for your marketing plan, because your marketing needs depend on the competitiveness of your market, as well as your specific needs and goals. Just as your marketing budget should be customized to suit your practice’s needs and goals, the price quote you receive from your marketing partners should be custom as well.
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When you schedule a complimentary discovery session with us, we’ll discuss your needs and develop a personalized marketing plan to propel short-term and long-term growth.
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So how do you determine the best marketing budget allocation based on all of these varying factors? As experienced marketers and strategists, we can help you determine how much to allocate to your marketing and advertising budget, and how to break down your budget to achieve your goals. Once your longterm strategy is in place, it’s time to consider running paid advertisements (like Google and Facebook ads) to attract more patients and make the community aware of your brand. A long-term SEO strategy with the foundation of a quality website is necessary for your marketing budget plan, because the one constant in marketing is internet exposure-and Google isn’t going anywhere anytime soon. This means posting high-quality content (like blogs) regularly to drive more traffic to your website. If you already have a website, integrating an organic SEO strategy into your website content and/or business listings is imperative for improving your online presence over time. More established practices looking to grow and emphasize their brand may choose a custom website, whereas for a startup’s budget may be more of a fit for a cost-effective template website.
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Regardless of your market, in today’s digital world a user-centric and mobile-friendly website is just as important as your brick and mortar office. Other practices will find that digital is a pay-to-play space that is essential to tap into in order to get the practice name in the right ears.